Grasping the essence of e-commerce is like taking a picture of a rapidly moving target: always in progress…
E-commerce: report in progress is the starting point of the Me-commercer project: a new VET professional profile for Micro Enterprises.
At the bottom of the page you can find the Report in English, Lithuanian, Italian, Spanish and Czech.
The project, approved by the Lithuanian National Agency in the field of strategic partnership in the VET (Vocational and Educational Training) area, has as its main objective the creation of a new professional in the e-commerce sector, specialised in the management of online promotion and sale tools for small and micro companies. The project idea arises from the analysis of e-commerce data at international and European, national and local level, and from the analysis of the data on digitalisation levels and the adoption of new models of economic development by micro and small businesses.
The economic framework of the European Union, even if there are distinctions among individual countries, is predominantly represented by companies under 250 employees, where micro enterprises – those with fewer than ten employees – account for 92.8% of the total; small companies -10 to 49 employers – account for 6% of the total and the average ones – 50 to 250 employers -1%. These companies often lack the internal resources necessary to face the challenge of a global digital market: the data analysis carried out by Eurostat in 2014 on the use of Information and Communication Technologies and e-commerce notes that only 16% of small businesses carry out e-commerce activities. On the other hand, they often have great resources in terms of the quality of the product or service they offer and in terms of tradition and competence. At the same time they are responsible for more than two thirds of the workforce in the European Union area (ESBA) and represent a fundamental resource for our economy that has great potential in e-commerce development. Growth in the use of e-commerce, both by consumers and by businesses, is one of the most significant economic trends of recent years and it is currently developing thanks to a progressive digitalization of the economic system as a whole, to the policies supported by the European Union and the Member States and also to the improvement of people’s skills.
Digitalization of businesses, considered crucial to increase productivity potential and future growth prospects – as stated in Directive 2000/31 / EC of the European Parliament and of the Council of 8 June 2000 – the success of policies aimed at the creation of Digital The Single Market, the positive impact of SME actions in Europe and the policies aimed at improving human capital skills are redefining the economic and social profile of the EU and the EU itself. The alliance between politics, training institutions, companies and people is, in this context and in a transnational perspective, a priority objective for all those who want and can contribute to the economic and social development of the countries which they live in and of the Union which they belong to.
The Me-commercer project, combining, under common objectives, four organizations that belong to the private and public education and economy world, in four very different Union countries, is an example of joint collaboration and effort in this direction.
As anticipated, starting with a collection of documents, statistics, recent trends and trends data, in a perspective that combines evaluation elements at the international and local level, the project intends to define, create and test a new profile of a professional who can help micro and small companies to support their e-commerce projects.
The report we are presenting to you is the result of the collection, selection and evaluation of what we considered to be the necessary elements to begin this journey with: as in a photographic exhibition the document is a collection of shots, some made using a wide angle, others a macro lens, others still following the guide of authoritative suggestions, all on a path that we invite you to share while awaiting the next steps.